It's the time of the year again and we are all excited as less than a week away, All That Matters is back for its 9th year and is set to be even bigger and better! SGMUSO is very pumped to announce that, with the generous support of All That Matters, we'll be providing 100 complimentary Content Matters Passes for our members to attend this exciting annual event. SGMUSO pass holders will be able to attend the jam-packed conference as well as the Music Matters Academy where industry experts share valuable experiences and expertise.


With the All That Matters conference pass*, you will be entitled to the following:



  • Content Matters Pass to Digital, Music & Social Matters

  • 21st - 23rd May at Grand Gallery, The Ritz-Carlton

  • Full access to Music Matters Academy

  • 23rd & 24th May at *Scape, Level 5 Gallery

  • Free access to Music Matters Live

*Conference passes do not include F&B.


The Music Matters Academy was launched in 2011 as an initiative to give back and nurture Asia's emerging talent by mentoring them on a path to music industry success. It is produced by, with, and for the Asian music community and features some of the world's most accomplished executives, artist managers and creative minds to provide guidance and insight to aspiring professionals.

Date: 23rd & 24th May 2014

Venue: *Scape, Level 5 Gallery

Mentors include: (Black Eyed Peas), Brian Message, Daniel Glass, Thomas Dolby, Benjamin Kheng (The Sam Willows), Sara Wee (53A), Sanny Veloo (Empra), Chris Jones (These Brittle Bones), Jesse (Bonez), Mark Isherwood (DDEX), Bill Wilson (Music Business Association) and Syaheed (Bedsty/ Believe Digital).

Moderated by: Peter Coquillard (Bill Silva Management) and Jakomi Mathews (The Music Void).

Once passes are confirmed, if you'd like to attend the Music Matters Academy, you may send in your details to to register for a seat!


Dubbed as Asia's celebration of 'live' music, the festival features emerging and established bands from Asia and the world. Music Matters Live with HP will take place between May 21-24, at several venues in and around Clarke Quay with the live stage at Central Fountain Stage.

The Music Matters Live/ Made In Singapore Showcase is a key highlight of the festival and will boast an impressive line-up of homegrown acts that represent the high musical quality of Singapore music in 2014. Revealing a pristine pop agenda that is both radio-friendly and technically appealing, artists such as Ming Bridges, Gareth Fernandez, Mark Bonafide, Sezairi, Gentle Bones, Take Two and Orangecove will showcase the immense promise of Singapore music.

Also representing Singapore in the lineup include:

- Seyra

- Sub:shaman

- The Pinholes



- Ying Hao



The 100 Content Music Matters Passes are for members only and are given out on a first-come-first-serve basis. All registrants will need to fulfil the following criteria in order to be given a pass:

- Must be an SGMUSO member

- Must be able to attend at least 3 days of the Conference and Academy.

- Singaporean/ PR

- Parental consent would be required for registrants below the age of 18.

We need to ensure that every single pass issued to members is used to its fullest. Therefore, all members will be required to register for a Content Matters Pass by making a refundable deposit of $50. This deposit will be refunded to all pass holders at the end of the conference as long as they attend at least 3 days of the Conference and Academy. Failure to do so will result in the refund being forfeited.

All pass holders will need to sign in daily (between 9am - 2pm ) at the SGMUSO booth as proof of attendance.

If you would like to sign up for a pass and are able to commit time to attend the conference, you may register now at

Applications close 17th May 2014.


For enquiries, kindly email

For more updates, head over to

See y'all at All That Matters '14 !