SGMUSO partnered with Music Matters to present Music Matters Academy and Singapore Matters - a private networking session with music industry professionals.


The Academy addresses topics and issues that musicians face, with this edition including panel discussions:

  • Insights into songwriting - SongHubs @ Music Matters had just finished and the panel included participants with insight into song composition. The panel: Simon Moor, Javier Weyler (Stereophonics), Kelvin Avon, Danielle Smarrelli, Bea Moon w/ Graham Perkins
  • Working with Labels - Label still offer tremendous value to Artists. The talk included representatives from international labels. The panel: Devraj Sanyal, Simon Wheeler, Dean Chew w/ Peter Coquillard
  • Working with brands - Key brand professionals elaborate on how to best present your story for brand interest. The panel: Bryan Jones (Dell), Joshua Burke (Coke) w/ Graham Perkins
  • Health Matters - How an Artist Maintains Physical and Mental Health in what is an unconventional career. The session was an interview with Jim Digby w/ Chris Craker
  • It's About to Drop - The session uncovered how- to in planning and managing a release. The panel: Syaheed (Believe Digital), Iichiro Noda (TuneCore), Soumini Sridhara Paul (Artist Aloud) W/ Peter Coquillard
  • Who needs a Producer? - Tips from a studio owner, an artist manager and a music designer. The panel: Chris Craker, Rob McDermott, Javier Weyler, w/ Graham Perkins
  • Visual Storytelling - Compelling storytelling is crucial if you're going to attract and retain an audience. The session was an interview with Wes Chan w/ Peter Coquillard
  • YouTube - Delivery and Management of Your Video Content. The panel: Kittipetch "Kit" Pingkarawat and Mark Butterworth, YouTube
  • "You Need More Than A Hit Song" - An hour-long interview with Lyor Cohen Tom J Williams (Artist Mentoring) w/ Lars Brandle



Attendees were handpicked to attend the invitation-only session with music industry people to help them and their businesses widen their network.

The mentors engaged for this session include:

  • Tom Windish | Paradigm Talent Agency

Tom Windish founded The Windish Agency in 2004; growing the agency from his Chicago apartment with two employees to more than 80 employees with offices in six cities. The Windish Agency was a three-time winner of Pollstar's Independent Agency of the Year Award, and credited for the success of such acts as Lorde, alt-J, Diplo, and Tove Lo. The diverse and innovative roster included artists that dominated stages at major festivals like Coachella, Lollapalooza and Electric Daisy Carnival. 

  • Justin Sweeting | Magnetic Asia

Born and raised in Hong Kong, Justin Sweeting has over seventeen years music industry experience, centered within Asia. Justin is co-founder of Magnetic Asia ( whom run festivals & events: Clockenflap (, Sonar Hong Kong (, YourMum (; Ticketing (; and offer further agency services to a broad reach of clients including digital marketing, PR, production and consultancy.

  • Neill Dixon | Canadian Music Week

Neill has managed artists as varied as Martha Reeves, Jr. Walker, Triumph and Long John Baldry, worked briefly with RCA Records as Ontario promotion manager, before becoming VP promotion and A&R manager at GRT Records. As co-owner and president of Solid Gold Records (an independent label), he’s garnered 27 gold and platinum records — for such artists as Triumph, The Good Brothers, Chilliwack, Headpins, and Toronto — in less than five years. In 1993 Neill took over Canadian Music Week and added a new music showcase festival called Canadian Music Fest now running it under the auspices of the Canadian Association for the Advancement of Music & the Arts (CAAMA).

  • Esti Zilber | Sounds Australia

Esti's background is a mixture of music and arts - she has been involved with producing several theatre productions, worked in book publishing in New York, and was the Executive Producer for Arts and Culture at FBi Radio. Prior to working with Sounds Australia, Esti worked at Chugg Entertainment.

SOUNDS AUSTRALIA is Australia’s export music market development initiative, established to provide a cohesive and strategic platform to assist the Australian music industry access international business opportunities. As an Associate Producer with Sounds Australia, Esti has worked across many showcasing and networking events including SXSW, Canadian Music Week, Reeperbahn Festival and The Great Escape.

  • Ichiro Noda | TuneCore Japan / Wano

Born in 1979. Lived and Studied at Chinese International School of Hong Kong for 1992-1997. Graduated KEIO University [Japan] in 2004. During the University era, worked at Culture of Asia Inc. as music event organizer and designer. 2004 entered in Adways Co.,Ltd. Took office as Media Division Manager, contributed to the Public Listing of Adways. In 2008 founded internet service company Wano Co.,Ltd with passion to cultivate sub-culture and creator of Japan. 2012 founded TUNECORE Japan K.K. as the joint venture with Tunecore.

  • Mark Frieser | Sync Summit

Mark Frieser is founder and CEO of the event company SyncSummit ( and music licensing agency The Sound and Vision Company ( At SyncSummit Mr. Frieser brings together thousands of buyers and sellers in music, media and advertising together to share ideas, knowledge, and make deals. At Sound and Vision, he works with the world’s largest music labels, publishers, artists and management companies, studios, ad firms and brands to put music to picture and ads. Frieser is regularly quoted in publications like The Wall Street Journal, Billboard, Forbes, CNN, The New York Times, The New Yorker and Wired.

  • Rahul Kukreja | Livescape

Rahul is one of the co-founders and partners of The Livescape Group of companies which produces IT’S THE SHIP, Electric Run, A State of Trance (ASOT), Rockaway Festival, and After Dark Social Club (ADSC). Rahul acts as Livescape’s Director of Live Events & Entertainment where he oversees artist/show bookings and productions for all of the group’s events and sources out future and potential business partnerships for the company as well as managing itineraries and executions for Livescape events and festivals. Rahul is also quite the entrepreneur, venturing into various different businesses. Aside from One Buck Short and The Livescape Group, he is a partner in “All Access Distribution”, an apparel company that distributes street wear brand, OBEY, and Macbeth Footwear in Malaysia.

  • Chris Craker | Livescape

Multi-Grammy nominated producer, Chris Craker has operated at the very forefront of the music industry for over 30 years. He recently produced the soundtrack for Director Christopher Nolan’s movie “Interstellar”, with the Oscar nominated score composed by Hans Zimmer, as well as producing the score for “The Little Prince” for Paramount, directed by Mark Osborne of Kung Fu Panda fame.

As the ex SVP of Sony BMG's Masterworks Division (London and New York), Chris has also won numerous awards and received acclaim for his activities as a performer, recording artist, composer, arranger, producer/engineer, record label founder, artist manager, author, critic, industry commentator and strategic advisor. He has produced over four hundred and fifty classical, jazz, soundtrack and pop recordings for major labels and has worked with many of the world's most iconic artists. He also owns one of the world's most desirable recording studio complexes, Karma Studios in Thailand.

  • Paul Paoliello | Hub Artist Services / The Kennel

One of the partners in The Kennel, Paul Paoliello, is a seasoned music industry executive and was Managing Director for the Asian region for the Jive/Zomba label (Backstreet Boys, Brittney Spears) for many years. Across that time Paul was instrumental in developing the Asian region for Western artists as a foundation territory – working market by market until those artists were ready to launch in key western markets. Paul brings this important experience to the project as personal co-manager for Tom Jay Williams.

  • Troy Barrott | Hub Artist Services / The Kennel

With more than 20 years’ experience in the international music industry which started at BMG, Troy Barrott has been responsible for nurturing the long-term careers of artists such as Old Man River, Gold Fields and Megan Washington. Troy is the founder and Managing Director of Hub Artist Services - a boutique music services company offering Management. Hub has been involved in developing ARIA and APRA Award winning Australian artist careers, and the company also locally represents international artists such as Norway’s Anna Of The North and Canadian label Dine Alone Records.

The Kennel develops a roster of writer/producers in the emerging pop capital of the World (Stockholm, Sweden), and opens up access to the Swedish market for Australian artists. In that time, The Kennel has evolved into a roster of 26 writer/producers who have between them written and produced more than 100 # 1 singles – many of them across the Asian region.

  • Rob McDermott | Mad Mac Entertainment

Rob McDermott is the CEO of Mad Mac Entertainment, best known for his decade managing Linkin Park, selling over 50 million albums, selling out stadiums, and garnering dozens of worldwide awards. Rob also leads Mad Mac Digital, a digital consulting and management agency, and To11 Media Inc in re-imagining the legendary US heavy music brands METAL EDGE / METAL MANIACS Prior to Mad Mac Entertainment, Rob McDermott was a partner at Andy Gould Management, The Firm, and Collective Music working with or alongside acts megastars Enrique Iglesias, Korn, 30 Seconds to Mars, Pantera, Rob Zombie, and Avenged Sevenfold.

  • Matt Ruys | Independent Music Professional - HiRUYS

With over 20 years of experience, Matt has collected many awards as a solo recording artist with EMI. As an artist manager and developer, he’s worked on the careers of Brooke Fraser, Elemeno P, Gabriel Powell, Dei Hamo, K'Lee, Seth Haapu, The Bleeders and others. He has also been a record producer and hit songwriter.

Matt also co-written and toured musicals, written & recorded music for ad campaigns, acted and presented in television & played lead roles in stage shows, was head music buyer for a major retail chain, done voiceover work for film/television/radio, and been a journalist/writer for a number of entertainment publications. Matt is also the curator for Music Matters Live.